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Going to an SM mall is not just simply about shopping and dining. Families and friends go to the malls and experience leisure activities together.
To keep patrons coming back to the malls, SM Lifestyle Entertainment, Inc. (SMLEI), the lifestyle and entertainment company under SM, is continuously creating and innovating services for the Filipino community. With their new attractions, SMLEI promotes bonding activities through entertainment and leisure facilities that are fun, world-class, and yet, affordable.
“SM Lifestyle Entertainment Inc. is the lifestyle arm of SM geared to encourage entertainment and leisure as part of the Filipino’s everyday routine. It is one-stop-shop inspired by and created for the patron’s ease of use, to enhance and complement the lifestyle of every Filipino,”Â says Edgar Tejerero, president of SMLEI.
SMLEI handles brands such as Mall of Asia Arena, SM Cinema, Director’s Club Cinema, IMAX Theatre, SM Tickets, e-Plus Tap to Pay, and Exploreum.
SM Cinema prides itself as the biggest market share holder in the Philippines for cinemas and exhibition. It continues to cater to moviegoers with Hollywood films, Filipino movies, and film festivals. Snack Time complements the movie watching experience. It is the sole food concession unit of SM Cinema and recently the ticket-snack combo. Patrons can purchase their tickets and snacks in a single transaction.
From July 2 to 8, SM Cinema hosted the World Premieres Film Festival with international movies according to the Film Development Council of the Philippines. Moviegoers were able to watch the special screenings in theatres at SM North Edsa, SM Megamall and SM Mall of Asia.
The Director’s Club Cinema offers a butler service and whole new set of menu from Snack Time. To watch in the club cinema doesn’t require membership. SMLEI PR and Social Manager for Corporate Marketing Stephanie Henares says, â€œThe Director’s Club Cinema is open to all movie fans. They can even schedule a private viewing of their favorite films if they want to.”Â
Is being a part of the movie your thrill? Then, nothing beats the crystal-clear 3D images and earth-shattering surround sound of IMAX theatres. The have screens several times larger than a standard theatre screen with slightly curved and angled seats. Moviegoers are assured of an unobstructed view of the movie. Serious moviegoers can go to IMAX theatres in SM Supermalls branches, like North Edsa, Megamall, Aura, Mall of Asia, Clark, Lanang, Southmall, and Cebu.
For live entertainment, the Mall of Asia Arena is well known for its concerts by international acts, sporting events such as the first ever NBA Global Games, and other exciting performances like those of Cirque de Soleil. It has a 15,000-seating capacity. The Arena is also the first venue in Southeast Asia to develop corporate boxes on its third floor. Its exclusive Premier Cafe will soon open. This month, basketball fans can look forward to both the NCAA and UAAP games at the Arena while in August, Gary Valenciano will perform on stage for Gary V. Ariseâ€“The Repeat concert.â€œWe hope to bring the same excitement to the South,”Â shared Henares â€œÂ so we are already constructing a smaller Arena and it will rise soon adjacent to SM Cebu.”
Opening in mid-July, SM Science and Discovery Center will be re-launched as Exploreum with all new interactive exhibits related to life on Earth and the fundamental nature of the cosmos. Guests will soon be exposed to 3D holograms, realistic wax models, and virtual reality simulations, optical illusions, detailed replicas, entertaining games, audiovisual presentations, and more.
Not just for bowling, the SM Bowling Center brings all-in entertainment for guests with trendy billiards and videoke rooms and X-Box games. Its newest attraction is the PlayStation 4 game console complete with its advanced controller, Dualshock 4. Hungry bowlers and gamers will also appreciate the Snack Time bar inside the Bowling Center.
The same fun can also be found at the SM Skating Rink where patrons can skate, play, learn, and relax. Lessons are now available to anyone interested in figure skating and ice hockey either for recreation or competition. There are also loads of amenities such as group and birthday packages, activities on ice like the walrus play, snow play, sled and snow slide, and rink rentals.